Writing The Book On Marketing Innovation
Continuous process improvement and dedication to the highest level marketing programs is how Rainmaker Systems remains on top… and takes its clients with them. Learn more about how Rainmaker leads through innovation.
Resources
Transact Datasheet
Sell more product, maintenance and training, directly to your SMB customers or via your channel partners.
Our integrated approach will maximize your Mid Market Revenue. We deliver channel friendly ways to increase online sales that deliver high value service to our client’s customer in a cost effective manner. Our global marketing and sales solutions are available in 16 languages, 41 currencies, and handle all export and sales compliance requirements for international business.
Transact Webinar
Rainmaker's latest webinar: Two Sides of a Coin-- How B2C E-Commerce is Influencing B2B offered valuable insight into the rapidly changing environment for B2B e-Commerce, and the impact that the B2C world is having on it. Rainmaker would like to offer you the download of this webinar. Simply click on the link below for your personal copy.
Renew Datasheet
Maximize renewal rates, subscriptions and other contracts, to significantly increase your customers' life-time value.
The Rainmaker Renew Solution systematically provides visibility into contract details for your channel and your customers, resulting in
increased renewal rates. Purchase options and pricing including recommended upgrades, extensions & add-ons
are now easily available. Partners get full visibility to their customer base and the revenue opportunity.
Renew allows you to streamline the business process to effectively manage orders. The solution automates
complex pricing including co-termination, contract consolidation and quote management and delivers support for a
complete click to cash process including invoice, credit and collection.
Renew Webinar
The Law of Eternal ROI: Maximizing B2B Customer Lifetime Value through Renewals. Download the webcast to learn from e-Commerce veterans Tom Venable, Sr. VP of Sales and Marketing at Rainmaker Systems, and Adam Proehl, Managing Partner at Nordic Click, about how to retain your customers,
reduce costs, provide better forecasting,
ensure lifetime value maximization. Click read more for your personal copy.
5 Costliest Mistakes In Training
Event-based training is a key revenue contributor to the enterprise. Many
leading enterprises now offer extensive rosters of training courses—
available across the world—year-round. While courses continue to be
delivered in the traditional instructor-led format, many enterprises have
evolved their offerings to include web-based training, recorded, and self paced
learning programs.
Through the use of any or all training delivery methods, training managers develop their programs aiming to:
• Convert customers into successful product or service users
• Increase customer retention and repeat sales
• Foster product and company evangelists
However, with expanding training programs comes increased spending. To
achieve maximum return, you need to manage the business side of training
as efficiently and effectively as you manage the educational side.
In the pages that follow, Rainmaker, the leader in training management
solutions, offers invaluable advice on how to avoid the five costliest mistakes
in external training programs while improving the quality, financial return,
and overall business impact of your enterprise training initiatives.
42 Rules of Marketing eBook by Laura Lowell
The concept of 42 rules is that almost anything in
life can be summarized into 42 distinct ideas that
capture the essence of the topic.
I am often asked "Why 42?" In the science-fiction
novel turned cult film, ‘The Hitchhikers Guide to
the Galaxy’, a computer is built to answer the
"ultimate question of life, the universe, and everything."
The answer is simply "42." As I approached
writing this book, 27 rules seemed too
low, but 51 were way too many. Douglas Adams,
the author of The Hitchhikers Guide, was on to
something when he chose 42. It felt right to me
as well.
The ‘42 Rules of Marketing’ is a compilation of
ideas, theories, and practical approaches I have
been collecting over the years. The idea was to
create a series of helpful reminders; things that
marketers know we should do, but don't always
have the time or patience to do.
42 Rules to Increase Sales Effectiveness eBook by Michael Griego
If you are a professional salesperson, sales
manager or director, VP of Sales, CEO, any role
in Marketing, or anyone supporting selling
efforts, this book is for you. If you are a senior
executive, consultant, venture capitalist, board
member, entrepreneur or aspiring up-and comer,
you should know the updated tools,
language and tactics of selling in today's market.
As a professional sales consultant and trainer to
Fortune 500 firms and leading Silicon Valley
technology firms, I have reduced the keys to
sales effectiveness to 42 rules. These rules have
been road tested over 28 years of personal sales
and management experience and close
observation of many salespeople and sales
organizations. These rules apply to all selling
efforts, from high-tech enterprise sales to
non-technology sales.
If you have any questions please contact us at sales@rmkr.com. We are constantly updating this section so check back often.

