Why did a Fortune 500 telecom provider rely on Rainmaker to attract executives to a nationwide seminar series? Time. With just weeks to go, and having already canvassed the country they still needed more registrants. And Rainmaker had the data, people and processes in place to deliver results fast.

Relevant data means more registrations. Multiple targeted communications mean higher attendance and ROI.

Using proprietary modeling tools, Rainmaker profiled a new target list — creating messaging to match. Multi-touch outbound calling and direct marketing efforts drove requests for more information or registration via inbound channels of phone or Web. Follow-up emails and reminder calls minimized drop offs. And the events were filled to near capacity.

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