Executive Management

The Rainmaker Management team benefits from a dynamic combination of diverse talents and extensive experience in applying relevant data to maximize sales and ROI for clients. Their shared commitment to the integration of data, sales and marketing services into solutions appropriate to each client yields industry-leading returns and higher customer value.

Michael Silton Chief Executive Officer	Michael Silton is the founder and CEO of Rainmaker Systems and is responsible for the company's strategic and operational leadership. A pioneer in the data-driven marketing of technology products, Michael helped lead the industry in leveraging data-analysis and prospect databases in support of integrated sales and direct marketing campaigns. His intimate understanding of the challenges facing technology companies and the needs of their customers led him to found Rainmaker in 1991. Michael's vision: Dramatically improve revenue for high-tech clients, with services that make their sales and marketing campaigns more relevant to customers. In 1995, Michael recognized that technology companies faced a serious challenge: the need to build better customer relationships while having to focus resources on supporting their core business activities. As a result, Rainmaker added outsourced customer relationship management to its service offerings. Since then, he has further expanded the company's vision. Its focus: Enable clients to profit from every stage of a customer's lifecycle, with solutions that precisely target the right messages to customers at precisely the right time. Prior to Rainmaker, Michael led marketing at MAI, a half-billion dollar hardware manufacturer with an extensive services organization. Previously he was COO of a private software company that was the leading provider of ERP solutions to soft goods manufacturers.
Steve Valenzuela Senior Vice President and Chief Financial Officer	Steve Valenzuela directs all aspects of the company's financial operations and investor relations, including the management of accounting, finance and legal affairs. With over 28 years in the high technology sector, Steve has served companies ranging from startups to Fortune 500. He has deep experience in a wide range of areas, including company acquisitions, funding, and management of initial public offerings. Before joining Rainmaker, Steve served as the vice president of finance and CFO for the Thomas Kinkade Company, formerly Media Arts Group, a NYSE listed company. Previously, Steve held several CFO positions, including PlanetRx, where he led a successful $110 million IPO, and LinkExchange, where he negotiated an acquisition by Microsoft. Earlier in his career, Steve held financial leadership positions with high-tech companies such as Coherent, Tandem Computers, now part of Hewlett-Packard, and Intel.
Mark de la Vega Senior Vice President, Products	Mark is responsible for defining, developing and delivering a world class revenue delivery platform. He brings to Rainmaker a multi-faceted, fast-paced, leadership background with a track record of on-time delivery, gains in market share and bottom-line revenue. He has managed worldwide software and product organizations involved in a total array of business operations, including product marketing, product management, product development, quality assurance, technical documentation, project management, sales, SEs, PSO, alliances and customer support. Mark has demonstrated an exceptional technical grasp of, and leadership in, critical product development and information technologies. A synopsis of his technical experience includes work in the following areas: networking protocols, security, network and service management, application management, SFA, contact center applications and data analytics. Prior to joining Rainmaker, Mark was the Executive VP & General Manager, On-Demand Division, TeleTech Holdings, Inc, with full responsibilities for CRM in the SaaS market place. He was responsible for building out a newly hosted CRM division, leveraging existing investments in technologies, data infrastructure and contact center best practices while identifying new areas of opportunities of high growth. After a distinguished product development leadership career at Nortel and Amdocs, he was named President of the Amdocs Clarify/CRM Division with full P&L responsibilities in 2003. Mark started his career managing varied facets of software and technology with increasing responsibilities and breadth at Bay Networks, Cisco Systems, Novell, Network General, Network Systems and British Telecom.
Eric Anderson Vice President, Worldwide Sales	Eric Anderson has responsibility for driving Rainmaker's global sales of lead development, online training, and service, subscription and warranty sales programs. Leveraging experience from his days as a pioneer in the area of service sales marketing, and deep expertise gained as an ongoing innovator in the market place, Eric is focused on the development of client acquisition sales teams that are rapidly acquiring new accounts, generating new business from existing customers, and leading the company into new target markets. With more than 15 years experience in sales, Eric's career reflects leadership in creating best-practice sales and marketing strategies in every area. In Rainmaker's early days, Eric managed the company's largest accounts, including SCO, Sun, Novell, Symantec, and Sybase. During that time he also developed an inside sales organization, established best practices and led a team of sales professionals fueling Rainmaker's IPO. Subsequently, as Vice President of Sales at Encover, Eric was responsible for developing and institutionalizing best practices in service contract sales and channel engagement strategies — and building inside sales, pre-sales and field sales organizations. During his tenure, Eric secured many major clients, created strong relationships with a wide range of companies, including Juniper Networks, Extreme Networks, Eastman Kodak and Xerox. Today, Eric is leading Rainmaker's sales teams that he has built on three core principles: domain expertise of market; business process expertise in selling services through all channels (direct, two-tier, and one tier); and a commitment to a proactive, client-centric, customer service that fosters long-lasting business relationships.
Jack Johnson Senior Vice President of Client Services	Jack Johnson is Senior Vice President of Client Services for Rainmaker Systems and is responsible for driving all North American Operations and Client Services. Jack is recognized in the industry for having deep experience leading Sales, Services, and Support organizations. He is known for being a strategic leader, who successfully builds high performing organizations, inspires employees to outstanding results, and effectively influences across functions. His history of executing on significant revenue sales while managing excellent gross margins and customer satisfaction makes him an asset to Rainmaker as well as clients. Jack helped lead the way in worldwide Support Sales managing 3 distributed teams of Inside sales reps. He also implemented sales improvements resulting in increased renewal rates and New Sales attach rates. Jack is constantly seeking continuous refinement and while at AVID Technology, successfully launched new corporate Support offerings; consolidating independent business units into one comprehensive program. Previous to Rainmaker, Jack was Vice President of Customer Loyalty at AVID Technology, a leader in video, audio and editing production technology for the Arts & Entertainment Industry. Prior to AVID, Jack was Vice President at Service Source building a successful multi-national European Inside Sales team. In addition, he has held various executive positions with BEA for North American Support and North American Consulting Operations.
Phil Johnson Vice President, Human Resources	Phil Johnson leads Rainmaker's human resources group and is responsible for the policies and programs that support the company's worldwide network of sales and marketing organizations and operations centers. With over 25 years' experience as a senior executive, Phil's roles have included management of HR practices, personnel development, corporate communications, recruitment, benefits planning and public relations. Phil also has special expertise in both international and new business development, gained from the key roles he has played in the integration of global resources for high-tech companies. In his previous position as Vice President, Human Resources and Administration at InfoGain, Phil was responsible for hundreds of employees in offices spread across the Americas, Europe and India. Prior to InfoGain, Phil served at renowned Tandem Computers a global multi-million dollar corporation, as VP Human Resources and Public Affairs. There, he helped build a human resource organization sustaining a staff of thousands worldwide. Additionally, Phil served as VP, Human Resources, for Altos Computer Systems — an international company employing over a thousand high-tech professionals. Phil now leads Rainmaker in joining many resources into a truly global team that is committed to delivering maximum revenue and customer satisfaction for its clients — and which shares a culture dedicated to enabling best practice solutions via client-centric services and technology.
Andy Sarakinis Vice President & General Manager Offshore	Andy Sarakinis is responsible for driving Rainmaker's offshore programs. Andy's proven track record of leading multi-customer, multi-site environments makes him the optimal choice for leading the Rainmaker Asia offices. Experienced in all areas of inbound sales and order-taking, inbound customer care, outbound telemarketing and lead generation, customized financial and logistics support, back-office processing and technical support/helpdesk, Andy is a true leader in the field. Leveraging his deep understanding of the offshoring business model, Andy is responsible for helping clients maximize efficiencies thereby increasing their ROI. Andy is involved in the development of strategic plans, budgets, client business reviews, infrastructure analysis, market saturation analysis, and competitive analysis and brings his deep experience leading groups responsible for developing call center metrics and reporting that provided strategic overviews of business operations in the areas SLA compliance and employee productivity. Andy brings over 15 years of contact center experience as Operations Manager, Director, and General Manager Asia Pacific servicing the telecommunications, travel, media, transportation, healthcare, financial, and I.T. industries. His working knowledge of all aspects of contact centers, specifically inbound, outbound, e-mail, chat, and BPO services allows him to tailor programs unique to each client. His experience in overseeing all functional departments of Philippines contact centers including operations, account management, technology, business development, recruitment, finance, training and quality assurance benefits Rainmaker’s clients, in that he understands the larger picture as well as the smallest details.