Lead Nurture

The typical lifecycle of a marketing campaign involves doing lead generation, scoring leads, handing the qualified leads (about 10%) to sales, and moving on to the next campaign. About 15% will never buy, leaving 75% in some unknown stage of the buying cycle.



Timing is Everything. Enter Rainmaker's Lead Nurture service. We cultivate leads by continuing to reach out through many modes, each time learning more about the prospect and tailoring our next touch to their needs. Over time, people become more likely to respond because the vehicle and the message are the right ones at the right time. This combination of multi-modal marketing and continual learning results in twice the return on the same ad spend at Google or TechTarget.






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Don’t fade after the initial contact. Marketing services to customize message and offering to a known prospect, such as web microsites and direct marketing. Email, online and telephone services to communicate until a prospect is ready to buy. "Marketing with a memory" at each touchpoint, improving future offerings.